Digital Product Pricing Calculator

Calculate the perfect price for your digital products. Factor in platform fees, production costs, taxes, and profit margins to maximize your earnings.

Product Basics

Time invested × hourly rate + tools/assets purchased

Platform & Fees

Pricing Strategy

If you regularly offer coupons or sales

Additional Costs (Optional)

Goal Setting

What monthly revenue are you aiming for?
Reset Calculator
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Enter Your Pricing Details

Start by entering your selling price and expected monthly volume to see your complete pricing analysis.

How to Use This Calculator

Get your optimal pricing in 4 simple steps

1

Enter Product Details

Select your product type and enter your production costs including time and tools.

2

Choose Platform

Pick where you'll sell — we'll automatically calculate platform fees.

3

Set Your Price

Enter your selling price and expected monthly volume.

4

Review Results

See real-time profit analysis, margins, and pricing recommendations.

Pricing Strategies for Digital Products

How to Price Your Digital Products

  1. Calculate your costs: Include your hourly rate × time spent + tools/software costs + any ongoing expenses.
  2. Research competitor pricing: Look at similar products in your niche to understand the price range customers expect.
  3. Consider perceived value: Price based on the transformation or outcome your product provides, not just the content.
  4. Use psychological pricing: Prices ending in .97 or .99 often convert better than round numbers.
  5. Test and iterate: Start with a price, gather data, and adjust based on actual performance.

Value-Based Pricing Tips

  • Focus on outcomes: If your eBook saves someone 10 hours at $50/hour, that's $500 of value — price accordingly.
  • Consider the lifetime value: A template that businesses use for years is worth more than a one-time guide.
  • Bundle strategically: Combine related items to increase perceived value without increasing costs.
  • Use tiered pricing: Offer Budget/Standard/Premium options to capture different customer segments.
  • Account for platform differences: Marketplaces like Creative Market take 40%, while your own site takes 0% — adjust prices accordingly.

Platform Fee Comparison

Know what each platform charges before you choose

Platform Transaction Fee Best For
Own Website 0% + payment processing (~3%) Maximum profit, established brands
Payhip 5% Simple digital products, EU sellers
Shopify (Advanced) 0.5% + payment processing High-volume stores
Lemon Squeezy 5% + $0.50 SaaS, software products
Teachable 5% Online courses
Gumroad 10% + $0.25 Beginners, easy setup
Etsy 6.5% + $0.20 listing + payment Crafts, templates, printables
Creative Market 40% commission Exposure, new designers
AppSumo 70% to marketplace (30% to you) High-volume software deals

Why Use Our Pricing Calculator?

Comprehensive Analysis

Factor in production costs, platform fees, taxes, affiliate commissions, and marketing spend to see your true profit.

Real-Time Calculations

All results update instantly as you type. No need to click calculate — see per-sale and monthly projections immediately.

Platform Fee Support

Built-in fees for Gumroad, Payhip, Etsy, Shopify, Teachable, Podia, and more. Or enter custom platform fees.

Goal Planning

Set monthly revenue targets and see exactly what price or volume you need to achieve your goals.

Pricing Recommendations

Get suggested price points with budget, current, and premium tiers. See how each affects your margin and profit.

100% Free

No signup, no limits, no hidden fees. Calculate pricing for as many products as you need.

Frequently Asked Questions

Start by calculating your total costs (production time, tools, marketing). Add a profit margin that makes it worthwhile. Consider your target audience and perceived value. This calculator helps you see the real profit after platform fees and other costs.
Different platforms take different cuts: Gumroad charges 10% + $0.25 per sale, Payhip takes 5%, Etsy charges 6.5% + $0.20 + listing fees, and selling on your own website has platform fees but payment processing fees still apply (usually 2.9% + $0.30).
In many regions, you're required to collect VAT or sales tax. You can either add it on top of your price (tax-exclusive) or include it in your price (tax-inclusive). This calculator supports both options to help you understand your net revenue.
Digital products typically have high margins since production costs are one-time. A 70-90% margin is common. However, factor in your time investment, marketing costs, and platform fees. This calculator shows you your effective margin after all costs.
If you use affiliates or affiliate networks, you'll pay a percentage of each sale (typically 10-50%). This reduces your net revenue per sale but can increase total volume. Factor this into your pricing to ensure you remain profitable.
Discounts can boost sales volume but reduce per-unit profit. Use this calculator to see how different discount rates affect your monthly profit and margins. Consider whether the volume increase justifies the margin reduction.